OER - Business & Marketing

Open Textbook Examples

Exploring Business
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=15 or
Full Text: http://open.lib.umn.edu/exploringbusiness/

Fundamentals of Busines
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=319

Introduction to Business
Full Text: http://courses.candelalearning.com/introbusinesswmopen/

Introduction to Business
Full Text: https://learn.saylor.org/course/view.php?id=3

An Introduction to Business
Full Text: https://2012books.lardbucket.org/books/an-introduction-to-business-v2.0/

Fundamentals of Business
Full Text: https://open.bccampus.ca/find-open-textbooks/?uuid=ecd711cd-2008-4ff2-b850-a9fab31a4309&contributor=&keyword=&subject=Commerce

Principles of Marketing
Full Text: http://courses.candelalearning.com/marketingxcandelaxspring2016/ or
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=50

Principles of Marketing
Full Text: https://learn.saylor.org/course/view.php?id=82 or
Full Text: http://open.lib.umn.edu/principlesmarketing/

Marketing Principles
Full Text: https://2012books.lardbucket.org/books/marketing-principles-v2.0/

Introducing Marketing
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=388 Full Text: https://open.bccampus.ca/find-open-textbooks/?uuid=ddbe3343-9796-4801-a0cb-7af7b02e3191&contributor=&keyword=&subject=Marketing

Online Marketing Essentials
Full Text: https://2012books.lardbucket.org/books/online-marketing-essentials/

eMarketing: The Essential Guide to Marketing in a Digital World
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=14Full Text: https://open.bccampus.ca/find-open-textbooks/?uuid=65ed5b9b-a7dc-4e73-ae37-76e23e04ee46&contributor=&keyword=&subject=Marketing

Powerful Selling
Full Text: https://2012books.lardbucket.org/books/powerful-selling/ or
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=42

Public Relations
Full Text: https://2012books.lardbucket.org/books/public-relations/

Individual Finance
Full Text" https://2012books.lardbucket.org/books/individual-finance/

Finance for Managers
Full Text: https://2012books.lardbucket.org/books/finance-for-managers/

Finance, Banking, and Money
Full Text: https://2012books.lardbucket.org/books/finance-banking-and-money-v2.0/  

Introduction to Computer Applications and Concepts
Full Text: http://courses.lumenlearning.com/computerapps/

Business Writing
Full Text: http://courses.candelalearning.com/englishforbusiness/

Business English for Success
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=65

Business Law and the Legal Environment
Full Text: http://www.saylor.org/site/textbooks/
Business%20Law%20and%20the%20Legal%20Environment.pdf

Business Law and Ethics
Full Text: https://learn.saylor.org/course/view.php?id=89

The Legal and Ethical Environment of Business
Full Text: http://www.oercommons.org/courses/the-legal-and-ethical-environment-of-business/view

Advertising Campaigns: Start to Finish
Full Text: https://2012books.lardbucket.org/books/advertising-campaigns-start-to-finish/

Legal Aspects of Marketing and Sales
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=282

An Introduction to Organizational Behavior
Full Text: https://2012books.lardbucket.org/books/an-introduction-to-organizational-behavior-v1.0/

An Introduction to Sustainable Business
Full Text: https://2012books.lardbucket.org/books/an-introduction-to-sustainable-business/  or
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=142

Basics of Product Liability, Sales, and Contracts
Full Text: https://2012books.lardbucket.org/books/basics-of-product-liability-sales-and-contracts/ or http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=277

Beginning Human Resources
Full Text: https://2012books.lardbucket.org/books/beginning-human-relations/

Beginning Management of Human Resources
Full Text: https://2012books.lardbucket.org/books/beginning-management-of-human-resources/

Human Relations
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=132

Human Resource Management
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=71 or
Full Text: http://open.lib.umn.edu/humanresourcemanagement/

Beginning Organizational Change
Full Text: https://2012books.lardbucket.org/books/beginning-organizational-change/

Organizational Behavior
Full Text: https://learn.saylor.org/course/view.php?id=87 or
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=30 or
Full Text: http://open.lib.umn.edu/organizationalbehavior/

Focusing on Organizational Change
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=128

Beginning Project Management
Full Text: https://2012books.lardbucket.org/books/beginning-project-management-v1.0/

Project Management
Full Text: https://opentextbc.ca/projectmanagement/ or
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=456

Project Management from Simple to Complex
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=36 or
Full Text: http://open.lib.umn.edu/projectmanagement/

Principles of Management
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=34 or
Full Text: http://open.lib.umn.edu/principlesmanagement/

Strategic Management: Evaluation and Execution
Full Text: https://2012books.lardbucket.org/books/strategic-management-evaluation-and-execution/

Mastering Strategic Management
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=73 or
Full Text: http://open.lib.umn.edu/strategicmanagement/

Leading with Cultural Intelligence
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=136 or
Full Text: https://2012books.lardbucket.org/books/cultural-intelligence-for-leaders/  

Business Ethics
Full Text: https://2012books.lardbucket.org/books/business-ethics/ or
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=272

Business Strategy
Full Text: https://2012books.lardbucket.org/books/business-strategy/

Business and the Legal Environment
Full Text: https://2012books.lardbucket.org/books/business-and-the-legal-environment/ or
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=273

Business and the Legal and Ethical Environment
Full Text: https://2012books.lardbucket.org/books/business-and-the-legal-and-ethical-environment/ or http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=51

Foundations of Business Law and Legal Environment
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=129

Law of Commercial Transactions
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=280

Challenges and Opportunities in International Business
Full Text: https://2012books.lardbucket.org/books/challenges-and-opportunities-in-international-business/

Business Communication
Full Text: https://learn.saylor.org/course/view.php?id=345 

Communication for Business Success
Full Text (2017 Update): https://scholarworks.gvsu.edu/books/13/
Full Text: https://2012books.lardbucket.org/books/communication-for-business-success/ or
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=8  or
Full Text: http://open.lib.umn.edu/businesscommunication/

Corporate Communication
Full Text: https://learn.saylor.org/course/view.php?id=110

Competitive Strategies for Growth
Full Text: https://2012books.lardbucket.org/books/competitive-strategies-for-growth/   

Creating Services and Products
Full Text: https://2012books.lardbucket.org/books/creating-services-and-products/

Entrepreneurship and Sustainability
Full Text: https://2012books.lardbucket.org/books/entrepreneurship-and-sustainability/

Global Strategy
Full Text: https://2012books.lardbucket.org/books/global-strategy/

Fundamentals of Global Strategy
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=130

Governing Corporations
Full Text: https://2012books.lardbucket.org/books/governing-corporations/ or
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=124

Legal Basics for Entrepreneurs
Full Text: https://2012books.lardbucket.org/books/legal-basics-for-entrepreneurs/ or
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=279  

Startup Smart: A Handbook for Entrepreneurs—Handbook Series
Full Text: https://publications.america.gov/publication/startup-smart-handbook-entrepreneurs-handbook-series/

Entrepreneurship and Innovation Toolkit
Full Text: http://openpress.usask.ca/entrepreneurshipandinnovationtoolkit/

Business Plan Development Guide
Full Text: http://openpress.usask.ca/businessplandevelopmentguide/

Small Business Management in the 21st Century
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=140

Sustainability, Innovation, and Entrepreneurship
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=39

Management Principles
Full Text: https://2012books.lardbucket.org/books/management-principles-v1.1/

Principles of Management
Full Text: https://learn.saylor.org/course/view.php?id=88

Managerial Economics Principles
Full Text: https://2012books.lardbucket.org/books/managerial-economics-principles/

Managing Groups and Teams
Full Text: https://en.wikibooks.org/wiki/Managing_Groups_and_Teams

Modern Management of Small Business
Full Text: https://2012books.lardbucket.org/books/modern-management-of-small-businesses/

Management Information Systems
Full Text: https://learn.saylor.org/course/view.php?id=41

Sustainable Business Cases
Full Text: https://2012books.lardbucket.org/books/sustainable-business-cases/

The Law, Corporate Finance, and Management
Full Text: https://2012books.lardbucket.org/books/the-law-corporate-finance-and-management/

The Law, Sales, and Marketing
Full Text: https://2012books.lardbucket.org/books/the-law-sales-and-marketing/

Customer Services
Full Text: https://learn.saylor.org/course/view.php?id=7

Advanced Business Law and the Legal Environment
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=121

Beyond Lean: Simulation in Practice
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=223

Building Strategy and Performance
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=122

Contract Doctrine, Theory & Practice - Volume 1
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=101

Contract Doctrine, Theory & Practice - Volume 2
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=100

Developing New Products and Services
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=125

Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=264

Government Regulation and the Legal Environment of Business
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=131

International Business
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=72

International Trade: Theory and Policy
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=19

Organizational Behavior
Full Text: http://open.lib.umn.edu/organizationalbehavior/ 

Other OER Resources

Itech Business, Management, and Economics OER Textbooks
https://www.intechopen.com/books/subject/business-management-and-economics/latest/1/list

Guidelines for Improving the Effectiveness of Boards of Directors of Nonprofit Organizations
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=202

Introduction to the Law of Property, Estate Planning and Insurance
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=278

Legal Aspects of Corporate Management and Finance
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=281

Risk Management for Enterprises and Individuals
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=37 or
Full Text: https://2012books.lardbucket.org/books/enterprise-and-individual-risk-management/

Additional OER Business Textbook and Resources
http://www.collegeopentextbooks.org/textbook-listings/textbooks-by-subject/business

Electronic Commerce: The Strategic Perspective
Full Text: https://open.bccampus.ca/find-open-textbooks/?uuid=461f8ace-486e-4b39-9f85-6c04a1a75184&contributor=&keyword=&subject=Commerce

 

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https://creativecommons.org/licenses/