“Valley Up!” SBVC’s New Sense of Pride & Belonging Campaign

A new rallying cry and gesture are making waves at SBVC: "Valley Up!” The phrase first emerged from SBVC’s football program, with Head Coach James Griffin and his staff leading the charge. It gained momentum at the Applied Technology Building Grand Opening, where Chancellor Diana Rodriguez was the first to publicly use it during the ceremony. President Gilbert Contreras is all in, greeting students across campus with "Valley Up!" and the accompanying "V" hand gesture. All Wolverines are encouraged to do the same, responding to cheers of "Go Valley!" with "Valley Up!"

"Valley Up!" has become an affirmation of SBVC’s growth, progress, and pride, symbolizing an unstoppable upward trajectory for the college. In addition to the new slogan, SBVC has launched a campus-wide branding initiative to enhance signage, wayfinding, and campus pride. The initiative involves a reimagining of SBVC’s campus media systems, with updated directional signs to help students navigate campus, enhanced branding in The Village to create a more welcoming atmosphere, and new light pole banners featuring SBVC’s diverse programs, initiatives, and student success stories, as well as a completely revamped street marquee that sleekly showcases campus highlights to passersby. As SBVC moves forward, "Valley Up!" is more than just a chant or hashtag: it’s a mindset that inspires pride, community, and excellence among students, faculty, and staff.