The official TikTok account for San Bernardino Valley College went viral in mid-August thanks to the eforts of the social media team.

The video was created after a request made by the Office of Student Life to highlight the process of obtaining student IDs. The short video followed Blue the Wolverine getting their student ID, while also showcasing the few easy steps to getting one. After about a day of the TikTok going live, the team started to see strong growth in views, likes and follows.

The SBVC TikTok account jumped from about 200 followers to over 1,000 in the timespan of a couple of days, with new followers coming from within the community but  also across the country. SBVC’s TikTok now has a guaranteed audience of over 2,000 followers, making SBVC the first college or university in the Inland Empire to reach that milestone.

The social media team is excited to create more content to reach ever more future SBVC students and communicate the value of attending college.