SBVC Selected for Local CTE Consortium Campaign
This fall, San Bernardino Valley College was chosen as a highlighted campus for an
upcoming Inland Empire/Desert Region Consortium campaign. The “Ready” campaign will
highlight the best local career technical education programs and encourage student
enrollment in hands-on training degrees and certificates. In a campus photoshoot held
this November, SBVC showcased some of its best CTE programs, including machine tech,
culinary arts, HVAC/R, electronics, aeronautics, and automotive tech. With a year
of pandemic practice complete, the updated campaign will reflect the new safety and
social distancing guidelines implemented due to COVID-19. The images will be used
for new collateral such as social media ads, webpages, and email newsletters as part
of the ongoing consortium campaign. Looking ahead to Year 4 of the Ready campaign,
the IEDRC aims to promote employer relations, upskilling, and noncredit classes to
meet the needs of the COVID-19 economy.